Because Random House Children’s Books (RHCB) and Transworld Publishers (TWP) have teamed up with Aurasma, the world’s leading augmented reality platform, to bring bestselling authors Lauren Kate and Sophie Kinsella’s book jackets to life.
Which means once you've downloaded the free app onto your Smartphone then hold the device over the front cover of the book, the jacket images will come to life. That just sounds so cool!
To see the Aurasma-enabled Fallen In Love cover in action click here: http://youtu.be/adLu3aYF6UU
Special video messages from the author can also be viewed by ‘scanning’ the author photos on the book jackets. The app, which works on iPhone and Android Smartphones, as well as iPad 2 and iPod touch, uses Aurasma’s ‘virtual browser’ to recognise trigger images through the phone’s camera, which then generate video content directly onto the device’s screen.
Fans of Lauren Kate can download the FALLEN BOOKS app and bring the front cover of Fallen In Love to life. The SOPHIE KINSELLA app will activate Sophie Kinsella’s new novel I’ve Got Your Number.
Gavin Hilzbrich, Head of Digital Marketing at RHCB and TWP comments: “Increasingly our readers are looking for new ways to interact with authors and we’re always looking for innovative ways to market and enhance our publications. Innovation and development is at the heart of what we do and this project is an example of how we can use cutting edge mobile technology to engage our readers. We’re delighted with the outcome and have had a very positive reaction from retailers and have already set the wheels in motion for incorporating AR into future publications.”
Martina King, Managing Director of Aurasma said; “We are delighted to be working with two of the biggest publishing houses, Random House and Transworld Publishers, in the world’s first use of Aurasma on a book. Both Lauren Kate and Sophie Kinsella have millions of loyal followers around the world who we know will love to use their mobile devices to get closer to the story and their favourite authors. Aurasma offers readers the best of both worlds, bringing together the joy of owning a new book with the excitement of watching it come to life with digital content.”
Your thoughts? Do you like the idea of combining the traditional with new technology?